This license agreement template is typically used in an intercompany transaction between an owner of a brand name and a group company which wants to use the brand in association with its own business operations or products. In this particular agreement licensee is granted to bear the brand name in its company name and to use the brand name and related manifestations (e.g. logos, colours, slogans and styles) in its day to day business operations.

This agreement template is used to state the rights and responsibilities and to substantiate the at arm’s length character of the transaction between a typical licensor and licensee. Common terms in this agreement template inter alia cover the rights and requirements to use the brand name, infringements, royalties and payments, record keeping, duration and (consequences of) termination and indemnification.